'Think about your specific user experience, and the journey the user will go through as they navigate your site,' added Gabriel Shaoolian, CEO of website design and digital marketing agency Blue Fountain Media. 'Whatever the fundamental goal of your website is or whatever the focus may be, users should be easily able to achieve it, and the goal itself should be reinforced as users navigate throughout your site.'If you don't plan to accept payments through your website, you won't have as much work to do in setting it up. If you are a retailer or service provider and want to offer customers the option to pay online, you'll need to use an external service to receive your payments, which we'll discuss later in this article.